Grundfos is the world’s largest manufacturer of circulators, covering app.
50% of the world market of these pumps.


Demand More

“Demand more” was the creative concept for the product launch of the heating pumps, Magna 3 and Alpha 2. The overall idea was to create a campaign universe that was futuristic in the look so it could be used as attention grabbering for the target group – installers.

The campaign ran across all media, (TV, print, online, rich media, and social media) in more than 20 countries.


CGI by Happy Finish, London.


UI & Blueprints

I created UI interfaces to make content more engaging




Lead Creative / Concept Development / Webdesign / UX

Client: Grundfos / Agency: Kunde & Co / Year: 2013-14